The unthinkable has happened, and whether you’re on the side of those cancelling or believe it is unnecessary and unjust, one thing is certain: the “little guys” behind this festival have a lot to lose. The local industry and attending musicians now face an uphill battle to salvage the situation, and dRiFFtMagazine.com stands behind them. In the next few days, there will be many independent local initiatives announced; small shows, independent showcases and opportunities for our local music venues to salvage some of the horrendous losses they face.

We will be publishing resources, show announcements and event invites as they become available.

A unique opportunity has already surfaced through local Austin promoter Heard Presents, who are attempting to reschedule shows and are running a GoFundMe to support these efforts:

If you are an musician, sponsor, content creator, influencer, production worker, bartender, promoter, manager, agent or philanthropist whose life blood is subsidized by SXSW please fill out the form HERE

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